The pool and spa care experts

We were thrilled to team up with Clorox Pool for the second time to give their website a refreshing update. As a household name, we knew that maintaining the familiar user experience from the original site was important, while also infusing the bright and playful feel of their new brand. We had a blast incorporating subtle yet fun movement with product bubbles and moving icons, adding a touch of whimsy to the site’s professional design.

While the technical side of things was a breeze, one of our biggest challenges was ensuring that the new site maintained its welcoming and approachable tone. We needed the redesign to maintain a familiar user experience from the original site, while incorporating the bright feel of the new spa sub-brand. We wanted to showcase the spa products in a way that felt approachable and friendly, while still being professional. To achieve this, we leaned into a lot of subtle, fun movement with the product bubbles and moving icons, creating an engaging and playful user experience. We also updated the design to be more visually appealing and modern.

We know that pool and spa maintenance can be a daunting task for many homeowners, so we wanted to make sure that the site felt like a helpful friend rather than a daunting chore. By leaning into our team’s playful spirit and Clorox Pool and Spa’s commitment to client experience, we were able to create a site that was both professional and approachable, while informative and enjoyable to use.