Sellery


Disrupting fashion
in a responsible way

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Overview

We look for projects that align with our values and pose new challenges. For Sellery, the initial appeal was helping build a new online marketplace for responsible shopping. Good for consumers, good for the world. But then, as we dug deeper, we realized we’d be creating functionality that doesn’t really exist on other e-comm websites. A different pricing model and new ways to browse, for example. Time for discovery.

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Technical discovery

A successful project needs clearly defined expectations. We start our scoping process by stating known requirements and how much time needed to complete them. Easy enough, that is until you factor in all the unknowns. When a project requires unique functionality, like Sellery, we spend more time upfront understanding what the client is trying to accomplish and working backwards—to scope—from there. Once there’s a plan in place, we jump into prototyping and design.

At a Glance

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Pay-it-forward

User-controllable pricing is the biggest difference between the Sellery shopping experience and other online stores. We experimented with many different UI elements and visual metaphors before settling on a pricing slider. Users immediately know what to do with a slider and it gives us the chance to show immediate feedback on what’s changing as you interact with it. Informative and functional.

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What we learned

Filter by value

Sorting and filtering products while shopping is commonplace, but for Sellery, we prioritized browsing by values over traditional categories. Above every product list, you’ll find a values strip to narrow down options. Of course, you’ll find prototypical categories as well, but the key was signaling to users that shopping by value is what makes this experience unique. The brand promise is backed up by the website’s UX.

Post Launch Results

228
%
Avg. Visit Duration
182
%
Pages Per Session
726
%
Pageviews
What the client says

The feedback of our site has been outstanding. It is beautiful and high-functioning . GLIDE was outstanding in incorporating our brand style and creating a site that brought to life the look and feel of we had envisioned for Sellery.

Jennifer Morgan
Founder/CEO