Your resource for integrative cancer care
Your resource for integrative cancer care
Creative direction: Ajia Leilani Wallace
Project manager: Jessica McDaniel
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What We Did
Cancer Choices works to help patients find an evidence-based integrative cancer care programs as well as gives support for family, friends and caregivers. At Glide, we live to help our clients help others so we were especially excited to work with people who perform this life-changing service.
Cancer Choices, formerly known as Beyond Conventional Cancer Therapies came to us with a fresh new name and a new logo, but very little in the way of brand elements. Our designers love taking the opportunity to bring a new brand to life with typography and texture while delivering a seamless user experience.
At a Glance
Like many of our clients, Cancer Choices came to us needing a serious upgrade. The site was out-dated, disorganized, hard to navigate and time consuming for them to edit. They have so much content for cancer patients and their families, getting that important content to their audience, who comes to them in a time of need, was of the utmost importance.
What we learned
Glide gave Cancer Choices a beautiful fresh look while providing a logical information architecture and moved to a WordPress with custom post types that work together to make maintaining content easier. The refreshed site is easy to navigate with calming design elements to put their audience at ease.
